Jason Fried: Big Thinking
Posted on February 7, 2010 by clement
Tweet
Interview extrêmement intéressante de Jason Fried un des co-fondateurs de 37 Signals une suite de web services dédiés aux entreprises. Ils promeuvent une culture entrepreunariale basée sur la simplicité et l’action. La vidéo ci-dessous est une interview de 30 minutes dans laquelle il discute plusieurs sujets, de l’entrepreunariat aux modèles économiques en passant par sa définition d’un bon environnement de travail. Bourré de bonnes idées…
Sur l’entrepreunariat:
It’s better as an entrepreneur to be forced to bootstrap. Why? The difference between a bootstrapped company and a VC funded company: on day one bootstrapped company needs to make money, VC funded company have to spend money, they have money in the bank and need to spend it to hire people, to get a beautiful office… To have constraints and limited ressources force you to make good decisions and to make simple but effective products.
Le modèle économique basé sur la pub:
People look at Google and say Google is making billions on ads by putting ads next to search results, so we should put ads everywhere too.If it works for Google, and if you think about it, it’s because you go to Google to search and find something, and advertisers that put ads that are relevant to your search make sens. But putting ads alongside content websites doesn’t work as well because i’m here for example to read an article not to buy something. For software it’s the same, if I use a software I use it to do something not to do something and find an ad. So it works for Google because it’s why I go there, to find, to discover to purchase something.
Putting a price on your product forces you to make it good.
Vos conseils aux entrepreneurs de services web:
You need sales people and business developpers if your product is not simple enough, if you need to lie about your product. Our products are self-served, people who needs it come and buy it.
When you have an idea, always cut it in half, focus on doing one simple thing but the best you can. People tend to think too big. Get to the essence of what you are doing and do it well.