Dossier metrics part4, pour aller plus loin: sources et ouvrages
Posted on October 31, 2011 by clement
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Blogs sur le sujet général des metrics/lean startup:
Sur les vanity metrics:
Analyse de cohortes:
- A VC: the cohort analysis
- 3 Rules to Actionable Metrics in a Lean Startup
- COHORT ANALYSIS – MEASURING ENGAGEMENT OVER TIME
- How to estimate Lifetime Value; Sample cohort analysis
- Twitter Data Analysis: An Investor’s Perspective (voir la partie sur les cohortes)
- My startup metrics
Sur l’A/B testing:
- An Introduction to A/B Testing
- Statistical significance & other A/B test pitfalls
- Statistical Analysis and A/B Testing
- What you really need to know about mathematics of A/B split testing
- A/B ideafox AB testing case study search engine
- what are the most unexpected things people have learned from A/B tests? (quora)
- In A/B Testing, how many conversions do you need per variation for the results to be significant? (quora)
- The one line split-test, or how to A/B all the time
- The Ultimate Guide To A/B Testing
Ouvrages:
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Tous les articles du dossier indicateurs et metrics:
- part 1: introduction
- part 2: choisir ses indicateurs
- part 3: AB testing, analyse de cohortes, funnel
- part 4: pour aller plus loin: sources et ouvrages
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