NL #13: security threats, hyper growth in SaaS and SaaS killing jobs
SaaS Weekly Newsletter - 01 April 2015 edition
Concept of this newsletter: every week I alternate between an industry news focused email and a product focused email. This week: Industry analysis. Past editions are available here.Tweet
keywee - AI content marketing startup - raised $9.1M, WPengine - wordpress hosting platform - raised $23M, improbable - VR software - raised $20M, cadre, , dataminr - big data for marketing - raised $130M, darktrace - machine learning security - raised $18M, inside sales - predictive analytics - raised $60M Proton mail -encrypted email - raised$2M Spinklr - omni channel marketing platform - raises $46M and enters the unicorn club.
Microsoft acquires liveloop (Microsoft Office collaboration tool), Hubspot acquires Rekindle (contact based sales tool), Intuit acquires Playbook HR, LinkedIn acquires Careerify (talent acquisition platform).
3- Slack got Hacked and subsequently rolled out 2 factor auth, GitHub is constantly facing DDos attacks. 1)- this will happen more and more to SaaS co, 2- it shows there’s a real need in terms of security APIs / SaaS / tools (no wonder why the sector is so hot right now).
4- Facebook had several big announcements concerning its messaging platform “messenger”, one of which is the possibility for businesses to do customer support through it.
Does your SaaS kill a job?
There are two kinds of SaaS: the ones which ease a job and the ones which kill a job. With the emergence of AI & predictive technologies and the softwarization of the workplace we’re seeing more and more of the latter. Smart assistants are a good example of this trend as tens of startups claiming to replace human tasks have launched in the past months. Sales, marketing, support… it’s happening in every vertical.
Hardware as a Service
We know it, we’re living in a world where “owning” stuff is not as necessary as before and this goes far beyond your office space and your car. This is also true for a lot of “hardware” that businesses use: Drone as a service is coming, 3D printers as a service is already there, manufacturing as a service too.