NL #13: security threats, hyper growth in SaaS and SaaS killing jobs

SaaS Weekly Newsletter - 01 April 2015 edition

Concept of this newsletter: every week I alternate between an industry news focused email and a product focused email. This week: Industry analysis. Past editions are available here.

Industry News

1- Fundings

keywee - AI content marketing startup - raised $9.1M, WPengine - wordpress hosting platform - raised $23M, improbable - VR software - raised $20M, cadre, , dataminr - big data for marketing - raised $130M, darktrace - machine learning security - raised $18M, inside sales - predictive analytics - raised $60M Proton mail -encrypted email - raised$2M Spinklr - omni channel marketing platform - raises $46M and enters the unicorn club.

2- Acquisitions

Microsoft acquires liveloop (Microsoft Office collaboration tool), Hubspot acquires Rekindle (contact based sales tool), Intuit acquires Playbook HR, LinkedIn acquires Careerify (talent acquisition platform).

3- Slack got Hacked and subsequently rolled out 2 factor auth, GitHub is constantly facing DDos attacks. 1)- this will happen more and more to SaaS co, 2- it shows there’s a real need in terms of security APIs / SaaS / tools (no wonder why the sector is so hot right now).

4- Facebook had several big announcements concerning its messaging platform “messenger”, one of which is the possibility for businesses to do customer support through it.

Data Points

Hyper Growth in SaaS

Chats market share in the Alexa top 1M

Worldwide Wearables Market Forecast to Reach 45.7 Million Units Shipped in 2015 and 126.1 Million Units in 2019

There’s a perfect storm brewing for SaaS startups in Asia

Sinch Blasts To $60M Run Rate In 10 Months (a Twilio like company)

Atlassian Updates JIRA Service Desk, Now The Fastest Growing Product In Its 13-Year History + PR

The Next Billion-Dollar Market Opportunity Is Mobile Enterprise


Does your SaaS kill a job?

There are two kinds of SaaS: the ones which ease a job and the ones which kill a job. With the emergence of AI & predictive technologies and the softwarization of the workplace we’re seeing more and more of the latter. Smart assistants are a good example of this trend as tens of startups claiming to replace human tasks have launched in the past months. Sales, marketing, support… it’s happening in every vertical.

Hardware as a Service

We know it, we’re living in a world where “owning” stuff is not as necessary as before and this goes far beyond your office space and your car. This is also true for a lot of “hardware” that businesses use: Drone as a service is coming, 3D printers as a service is already there, manufacturing as a service too.

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